Board Game Design Lab: How to Turn Kickstarter Failure into $100K+ Success with Mike Strickland

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Mike Strickland, designer of Tau Ceti, and I talk about his Kickstarter failure and what he did to relaunch the campaign to wild success. After an unsuccessful first attempt, Mike regrouped and brought in over $100k the second time around. We discuss what led to the dramatic difference. Please note that Mike was in a spaceship...